Guillermo Morro, CEO and founder of Smartbe, heads a team of designers and engineers. “I know how uncomfortable it is to push an ordinary stroller through snow in Manhattan, up hills in San Francisco, or for a jog along the path through the heat and humidity of Miami,” he said in SFGate. “So, I set out to design a better stroller, one that combines all the greatest technology to give parents and babies a better experience.”
Comments in reaction to news on this stroller appeared to fall in pro and con camps—some saw no need for a stroller to push itself along and argued that if you cannot handle pushing your baby then why are you a parent; one person commented on feeling uncomfortable trusting a hands-off machine with a baby; one saw the concept as frivolous and wished technologists had better think about giving us a cure for cancer; and there were those who posed the royal snark, “what could possibly go wrong.”
Nonetheless, other remarks indicated an interest in a self-propelling stroller, making its way uphill or moving along while the parent is walking or running. The team described it as “an industry disrupting, electrically powered stroller with killer functionality.”
The company behind the stroller have turned to Indiegogo. A person who wants to get one of these can choose the look of the canvas—gray tweed, zebra, camo, or monochrome. There is a range of prices depending on features, and one has to study the comparison chart to understand what one is getting for the price.
They are offering an earlybird price of $399 for a basic model, which does not include the self-propelling feature and prices go up to over $3,000 with estimated delivery next year.
SFGate also talked about some of the safety features such as its ability to lock in place if there is a malfunction of some kind. In addition, “A tap on the handle bar will stop the stroller when in self-propelled mode. Also, if the stroller goes beyond hand distance, it will automatically slow down or stop.”