There are a lot of things that life that get caught up in the endless “expectations vs. reality” farce. Most of those things are related to advertising – after all, we wouldn’t buy certain products unless they were shown as being really, really great.

The trouble is, our high expectations usually come crashing down when reality sets in, and sometimes with hilarious results. Below are 24 people who probably had ridiculously high hopes for their products and projects, only to find that the truth of the matter is a bit more…disappointing. #5 must have been the saddest ice cream cone eater in the whole world.

#24. Obese horse cookies are just as delicious.

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#23. Just me and you, my sweet burrito.

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#22. In all fairness, Jon Hamm’s beard is unparalleled.

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#21. Vegetarianism can get a little weird.

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#20. The most disappointing cookie.

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#19. The cat got bigger, the grass didn’t.

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#18. The saddest and most terrifying Spongebob.

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#17. This applies to most of adulthood as well.

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#16. Something tells us they missed a step or five.

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#15. The intentions are good.

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#14. The opposite of luxury.

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#13. Things have really taken a terrible turn.

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#12. Bet it still tastes good.

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#11. Not even close.

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#10. What does this remind you of?

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#9. Rich in love, hopefully.

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#8. It’s the thought that counts.

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#7. This got ugly, fast.

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#6. When glamping gets gross.

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#5. Not cool, bro.

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#4. We can’t all have a green thumb.

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#3. The Mayans probably wouldn’t eat this.

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#2. Well, it sure is…rustic.

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#1. With beauty, there is always pain.

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